Anvil also features a sophisticated and robust on-line archive system called 'ReelPlay' that stores all TV and Radio broadcasts 24/7 – as well as storing print publications indefinitely. ReelPlay allows for instant playback / viewing of ad exposures / impressions for verification purposes.
Anvil offers you:
• Proof-of-Flight or verification of your media placements and media campaigns
• On-line competitor and industry ad archive
• The industry's most comprehensive ad exposure reports including competitor reports, industry reports,
across-industry reports, brand comparison reports, target ratings reports, amongst others